This Holiday season, we’re jumping the pond and heading over to London to bring you our Record Store of the Week–If Music… (London, England)! Perhaps borrowing their name from the famous Bill Shakespeare quote “If music be the food of love, play on”, If Music… definitely bring it with their eclectic mix of new and used vinyl, expertly curated by the staff. So if you’re heading London way (or live there!), then hop the Oxford Circus tube to If Music… and get diggin’!
Tell us some stuff about If Music.The shop is so well curated. And there are audio samples online. How do you do it?
The curating is easy…”every day is a digging day”. Recording samples is even easier: Vestax portable plugged direct into the computer via the sound card. Into Godwave and done.
What kind of folks frequent your store, and what sort of records do they typically buy?
What record do you always find yourself listening to in the store?
Anything and everything. It’s all dictated by the mood of the moment.
What is your favorite Light in the Attic release and why?
If i have to choose one of all the great LITA releases it can only be Karen Dalton. Why?…. do u really need to ask that!
What is the coolest record has come into your store that you never thought you’d ever see?
In 2010 it has to be the 180gr. re-issue of Milton Naschimento’s Club Esquina album re-released by those dudes at 4Men with Beards. The fact that it looks and sounds better than my mint original is simply awesome.
What’s the scene like in London right now?
In comparison with what has happened around the rest of the world when it comes to indie shops London is still the place to be for what we do, but it is hard, the young cats have no passion for physical product, it does not turn them on at present and they see it as so passe.
Do you carry many local artists?
Obviously we carry a lot of imports but never sacrificing the homegrown talent.
What do you love most about working at a cool independent record shop?
Every day is the same yet always different: the same as in everyday new records come in and go out, different because one never knows what toons we will discover that day.
36 Langham Street
London W1W 7AP
+44 (0)207 580 3338
MONDAY – THURSDAY from 11.30 am to 7.00 pm
FRIDAYS from 11.30 am until late
SATURDAYS from 11.30 am to 7.00 pm