It’s almost too much to believe…a project years in the making and there’s less than two weeks before it’s released unto the world. That’s right, on June 14, 2011, Our Lives Are Shaped By What We Love: Motown’s Mowest Story 1971-1973, the first ever anthology of Motown’s funk/hippie/rock label Mowest, will finally be released! Can’t wait to get dibs on a copy? Well, you may pre-0rder the CD and the 2x LP NOW!

Here’s the back story: in the early 1970’s, Detroit-native and Motown founder Berry Gordy Jr. brought his musical family to the left coast, one piece at a time. He began by launching the Mowest subsidiary in 1971, a new L.A.-based label dedicated to coastal grooves and an eye towards the top of the charts.

"Mowest" LP - Check the gloss!

Regardless of talent, quality, and financial backing, Mowest faced an uphill battle. With the majority of Motown’s focus on the already established names of Stevie Wonder, Marvin Gaye, Diana Ross,Smokey Robinson, The Temptations, and their latest chart dynamos, The Jackson 5, there wasn’t as much attention being given to the diverse Mowest roster. Acts like Syreeta, Sisters Love, and G.C. Cameron seemed to get lost in the shuffle. Though the label released over forty singles and close to a dozen albums from up and comers like Odyssey to established veterans Frankie Valli & The Four Seasons the expected hits never materialized and the imprint quietly folded in 1973. While Mowest artists The Commodores, Thelma Houston, and the aforementioned Cameron continued on with Motown proper, the sub label’s catalogue quickly gathered dust in the cut-out bins of record stores throughout the States.

"Mowest" CD - No skimping on this!

Forty years later, it’s time for the rest of the world to rediscover what a treasure trove of soulful sounds Mowest left behind. Our Lives Are Shaped By What We Love is a lovingly prepared 16-track CD, 2 LP set with epic re-mastering from the original master tapes by engineer Dave Cooley (Blue Note, Warp, Stones Throw, Now Again), extensive liner notes from project curator Kevin “Sipreano” Howes (Jamaica-Toronto series, Doug Randle, Rodriguez, Monks), and Strath Shepard’s (Pacific Standard) impeccable graphic design. This is a slice of Motown like you’ve never heard or seen before.

______________________________________________

Pre-order Our Lives Are Shaped By What We Love: Motown’s Mowest Story 1971-1973 (LITA 064 | CD, 2x LP) now from LightInTheAttic.net